Tag: Coronavirus

Drunk, by Edward Slingerland

As workers across the corporate world have begun scuttering back into their offices, many of us are sneaking away with our comrades for a drink. Given the substantial hazards alcohol presents, what should our stance on drinking with our colleagues be?

In his new book Drunk: How We Sipped, Danced, and Stumbled Our Way to Civilisation, Edward Slingerland, a Professor of Philosophy at the University of British Columbia, leaps to the defence of alcohol, arguing that the benefits of drinking have essentially been disregarded by public health experts and policy wonks.

Alcohol is evidently a lethal drug. The World Health Organisation blames alcohol for 3 million deaths every year. Not only does alcohol trash our health and strain our healthcare systems, alcohol-fuelled crime wreaks havoc in our communities and drains public finances. And behind the cold statistics of deaths and government spending, alcohol addiction has ruined many people’s lives and caused immense suffering within families. 

Defending drinking may appear crass to people concerned about harms inflicted by alcohol, including those of us who have suffered first-hand from the ills of alcoholism. However, Slingerland argues that only by stepping back and seeing drinking through the lens of evolution can we have a proper debate about the costs and benefits of drinking.

To date, scientists’ main explanation for our thirst for firewater has been either ‘hijack’ or ‘hangover’. The white jackets in the hijack camp claim alcohol parasitises our brains’ reward systems, whereas those endorsing the hangover theory see drinking as an ‘evolutionary mismatch’. That is, getting a little tipsy may have been beneficial for our distant ancestors. But in the modern world awash with cheap booze and happy hours, drinking has become deleterious.

Although plausible, Slingerland pours cold water (or rather, warm beer) on these explanations. “Evolution isn’t stupid”, Slingerland quips, where he argues that evolution can happen much faster than most people think. “If ethanol happens to pick our neurological pleasure lock, evolution should call in the locksmith. If our taste for drink is an evolutionary hangover, evolution should have long ago stocked up on the aspirin. It hasn’t”.

Like an expert mixologist, Slingerland melds evidence from disparate fields including archaeology, history, neuroscience and social psychology. Far from being an evolutionary mistake, Slingerland argues that chemical intoxication has helped humans overcome an array of social challenges. For example, drinking helps alleviate stress and anxiety, especially in awkward social situations. Similarly, Slingerland claims hitting the bottle helps build trust and cohesion amongst strangers, providing a quick and easy way to get ‘fiercely tribal primates’ to cooperate.

“Humans have been getting drunk for a really long time”, Slingerland writes. He points to this, along with the ubiquity of drinking across cultures, as the primary evidence for alcohol’s adaptiveness. “Images of imbibing and partying dominate the early archaeological record as much as they do twenty-first-century Instagram.”

Of course, religions such as Islam have come down hard on alcohol like a ton of bricks. Although Slingerland concedes that “in the cultural evolution game, Islam has been extremely successful”, he questions how strictly curbs on alcohol have actually been enforced in the Muslim world. Slingerland also emphasises the efforts to outright ban alcohol, whether in ancient China or more recently in the United States, have all essentially failed. “If a ban on alcohol were a cultural evolutionary killer app, you’d expect it to be more consistently enforced”.

Incredibly, Slingerland goes as far to argue that alcohol consumption played a starring role in the rise of large-scale human civilisations (known as the ‘beer before bread’ hypothesis). In support of this theory, archaeologists working in the Fertile Crescent have been surprised by their findings: the tools and grains they’ve unearthed seem more suited to brewing beer than for making bread. Slingerland argues the best explanation is that these hunter-gatherers were stocking up on the magic sauce for an epic religious experience. Although the jury is still out, this proposition challenges existing narratives about how agriculture got the ball of human civilisation rolling.

Our (at least) 9,000-year love affair with booze. Image credit: National Geographic.

Although other drugs also play a role in this story, Slingerland crowns alcohol as the ‘unchallenged king of intoxicants’. Whatever the benefits of other recreational drugs are, Slingerland claims none of these potions offer alcohol’s full suite of features.

As stated by Slingerland:

It’s challenging to negotiate a treaty whilst high on mushrooms; the cognitive effects of cannabis show a high degree of variability between people; And dancing all night without food or sleep makes it really hard to show up for work in the morning. A two-cocktail hangover is, in contrast, a relatively minor burden to bear. This is why alcohol tends to displace other intoxicants when introduced into a new cultural environment, and has gradually become ‘the world’s most popular drug’.

That alcohol serves as a social lubricant may not be an earth-shattering revelation. Another less obvious benefit of drinking is that it gets our creative juices flowing. Slingerland endorses the ancient trope that poetic inspiration can be found at the bottom of a bottle. Indeed, Slingerland’s idea to write Drunk was seeded whilst boozing with Google employees.

When it comes to communal bonding and creativity, Slingerland singles out the prefrontal cortex as the enemy. The prefrontal cortex is the most evolutionary novel part of the human brain, and is the motherboard of rational thinking. Slingerland says the prefrontal cortex is arguably what makes us human, but that it also trips us up.

To embody the tension between self-control and creativity, Slingerland draws on Greek mythology. Apollo, the son of God, symbolises rationality, order, and self-control. Conversely, Dionysus is the God of wine, drunkenness, chaos, and fertility. So, what’s the moral of the story? If we want to be more creative, we need to quieten our overly controlling prefrontal cortices. Slingerland argues that alcohol is perfectly adapted to mute the prefrontal cortex, giving us permission to be more open and present in the moment. In other words, allowing our inner child to reemerge.

Being human requires a careful balancing act between Apollo and Dionysus. We need to be able to tie our shoes, but also be occasionally distracted by the beautiful or interesting or new in our lives. Apollo, the sober grown up, can’t be in charge all of the time. Dionysus, like a hapless toddler, may have trouble getting his shoes on, but he sometimes manages to stumble on novel solutions that Apollo would never see. Intoxication technologies, alcohol paramount among them, have historically been one way we have managed to leave the door open for Dionysus.

Apollo and Dionysus’, by Leonid Ilyukhin. Image credit: Leonid Ilyukhin.

In summary, Drunk is both fascinating and hilariously fun. Exploring alcohol consumption through the lens of cultural evolution provides nuance and perspective on drinking that has so far been lacking. Combined with Slingerland’s sharp wit and exquisite writing, Drunk packs a punch.

As is always the case, there are quibbles one could raise. I’m sure sceptics will contest the adaptationist programme that Slingerland subscribes to. To elaborate, Slingerland points to the prevalence of drinking across cultures and throughout history as the primary evidence for alcohol being a cultural adaptation. However, could this reasoning not also be used to argue that trephining and bloodletting were ‘adaptive’ too? Understandably, scientific studies that directly measure the effects of alcohol on groups’ performance are sparse. More research in this space would presumably bolster Slingerland’s claims of alcohol’s benefits.

Slingerland mentions ‘Asian flushing’, where some people with Asian ancestry experience unpleasant side-effects when drinking. Possessing the gene responsible for alcohol flushing, ‘ADH1B’, dramatically lowers your odds of abusing alcohol. ADH1B has been kicking around the gene pool for at least 7,000 years, where Slingerland argues it should spread like wildfire if drinking was merely an evolutionary mistake. However, what’s interesting is that this gene is most common in areas of Asia where some of the earliest cases of drinking have been documented. So if Asia got the party started, perhaps evolution’s locksmiths are already on their way?

Ironically, Slingerland comes full circle and presents a revised version of the ‘hangover’ theory. The arrival of spirits dramatically raised the stakes of drinking, allowing anyone to consume a lethal amount of ethanol in just a few gulps. As stated by Slingerland; “It is very difficult to pass out from drinking beer or wine; it is nearly impossible to kill oneself. Once distilled liquors are in the mix, however, all bets are off.” Infused with the modern epidemic of loneliness and binge drinking cultures in the Northern hemisphere, Slingerland argues that spirits may fundamentally change alcohol’s balance sheet, moving alcohol from being a net-benefit to a net-harm.

Drunk is filled to the brim with references to the workplace. According to Slingerland, appreciating alcohol’s ancient roots can help us think more clearly about what role drinking should play in our professional lives.

Slingerland penned Drunk during the coronavirus pandemic, where he says it will take us years to fully understand how lockdowns and home working have impacted innovation. Slingerland observes that the length and scope of our conversations through Zoom have narrowed, where our discussions have become more regimented. “Video meetings are probably more efficient; But efficiency, the central value of Apollo, is the enemy of disruptive innovation.”

Parallel to the challenge of hybrid working is prioritising business travel in a post-pandemic world. According to Slingerland, the ultimate function of business travel mirrors our thirst for firewater. “Neither makes sense unless we discern the cooperation problems to which they are a response.” Whilst most of us are happy buying goods online from a faceless website, Slingerland says he’d hesitate to enter into a foreign business venture if he didn’t know who he was getting into bed with. “If I am entering into a long-term, complex venture with a company in Shanghai, where the impact of screwups or corner-cutting or backstabbing or simple fraud is multiplied a thousandfold, I need to know that the people I’m dealing with are fundamentally trustworthy.”

By coincidence, a key requisite for doing business in various countries is the drunken banquet. “In the modern world, with all of the remote communication technologies at our disposal, it should genuinely surprise us how often we need a good, old-fashioned, in-person drinking session before we feel comfortable about signing our name on the dotted line.” For Slingerland, folk wisdom that we’re more honest whilst drunk rings true. With our prefrontal cortex compromised, aspects of our personalities that we successfully suppress will inevitably burst to the fore. “You may seem like a nice person on the phone, but before I really trust that judgement I would be well advised to reevaluate you, in person, after a second glass of Chablis.”

President Richard Nixon and Premier Zhou Enlai toast the opening of US – China relations in Beijing, February 1972 . Image credit: Richard Nixon Presidential Library and Museum.

Whilst toasting to rituals like the drunken banquet, Slingerland doesn’t gloss over the worse aspects of drinking. For example, Slingerland warns of drinking cliques reinforcing the ‘old boy’s club’. Here, he reflects on his own university department’s pub sessions, where those who attended were virtually all men. “Female colleagues were welcome, indeed encouraged, to join, and occasionally did. But it was usually about as male-dominated as the Japanese water trade.” Although problematic, Slingerland argues the solution is not immediately obvious. “Given the demonstrable payoffs of this sort of alcohol-lubricated brainstorming, it seems counterproductive to declare that it should never happen. And yet there are obvious dangers of exclusion and inequity”.

Ultimately, Drunk is a love letter to the Greek god Dionysus. However, your Apollonian inner parent may ask if Dionysus is a lover you should really be courting.

Written by Max Beilby for Darwinian Business.

Drunk: How We Sipped, Danced, and Stumbled Our Way to Civilisation is published by Little Brown Spark. Click here to buy a copy.

Managing the Human Animal, with Nigel Nicholson

Here’s a podcast episode I recorded with Nigel Nicholson, for the Evolution Institute.

Nigel Nicholson and I discuss the application of evolutionary psychology to business and management. We cover Nigel Nicholson’s academic career, and his books Managing the Human AnimalFamily Wars and The “I” of Leadership. We also explore the impacts of the pandemic on the world of work. 

We recorded this episode on the 1st September, 2020.

How culture explains our weak response to the coronavirus

The sneakiness of the novel coronavirus virus has wreaked havoc worldwide.

Although the coronavirus is a global pandemic, what’s striking is how the pathogen’s destruction has varied across regions.

Whilst East Asia has largely got a grip on the virus, Europe is still reeling. The United Kingdom recently pipped Italy to claim Europe’s highest death toll, with a tally that dwarfs all but a handful of nations. The United States has established itself as the world’s coronavirus leader— although not in the way President Trump would want us to believe. And Brazil appears to be the new epicentre of the pandemic, with growing fears that their healthcare system will not survive the oncoming onslaught.

This all begs the question: why has Europe and the Americas been hit so much harder by the pandemic?

If your eyes are glued to the news, you’ll be able to point your finger at the guilty culprits. For example, we can blame our politicians— who were quick to dismiss scientists’ warnings and too slow to act.

Whilst there’s truth to this claim, it isn’t a sufficient explanation. After all, it doesn’t explain why our politicians didn’t take the threat seriously in the first place, nor why whole continents struggled to contain the coronavirus.

To help make sense of this, Michele Gelfand and her colleagues have recently released a preprint which explores the role of culture in our response to the outbreak.

Rule makers, rule breakers

Michele Gelfand is an American cultural psychologist, and author of Rule Makers, Rule BreakersMichele has dedicated her life’s work to solving what has long been considered an enigma: why do cultures differ?

Having conducted painstaking research across the world’s diverse societies, Michele discovered that cultural differences essentially boil down to two dimensions: how ‘tight’ or ‘loose’ cultures are. That is, whether groups prioritise order and strictly abide by rules, or if they are more permissive and disorganised.

Tight countries have many rules in places, where punishments are strictly enforced (think of Singapore, where chewing gum is illegal). Citizens in tight countries are used to a high degree of monitoring aimed at curtailing bad behaviour. In contrast, loose societies have laxer rules— and are more tolerant and accepting of transgressions (think of Italy and Spain).

Crucially, Michele found that these cultural differences are not random. Rather, countries with the most draconian laws and harshest punishments are those that have historically faced a barrage of existential threats.

Throughout our evolutionary history, we humans have faced hostile forces of nature. These persistent foes include famine, natural disasters, invasions from rival tribes— and you guessed it— outbreaks of infectious disease.

Because these threats are present to varying degrees, our cultural practices and social norms have evolved accordingly— tightening up in the presence of existential threats, which provides protection against danger. In contrast, societies that have faced fewer threats have experienced the luxury of loosening— cultivating social norms that favour freedom and self-expression.

As with all things in life, there’s a clear trade-off. Tight cultures instil order and stability, at the cost of being less tolerant and creative. On the other hand, loose cultures are open and dynamic— with the drawback of being more chaotic and disorderly.

Despite overlap, Michele makes clear that tight and loose transcends political ideology and does not correspond with the ‘left-right’ political spectrum.

A failed response

This trade-off between tightness and looseness was clear for all to see during the coronavirus’ initial exponential explosion. Famously tight countries such as Singapore mobilised an effective response early on. Meanwhile, looser countries like Italy did not initially take the threat as seriously— and as a consequence are still suffering.

Armed with their knowledge of cultural evolution, Michele and her colleagues wondered how much tightness and looseness explained countries’ initial responses to the outbreak.

Specifically, the team predicted countries that are tight culturally and have highly efficient governments would respond most effectively to the pandemic. That is, they’d have less people infected and subsequently less people dying.

Why would the efficiency of governments matter? They suspected tightness may only provide protection when governments also have the expertise and resources necessary to respond in a timely manner.

Michele’s team used a couple of tools to test this.

First, they crunched government statistics on the coronavirus worldwide, and cross referenced this with their data on cultural differences. They also fed in key economic and demographic information, which give them the ability to predict both the amount of infections and deaths from the coronavirus disease.

Like forensic accountants, they also unearthed countries underreporting coronavirus cases— and corrected for this in their analysis.

To complement their slicing and dicing, they also created a computer simulation to model how people respond to infectious outbreaks (think of The Sims computer game. But instead of Sims spreading ‘poopy pants’, they’re catching coronavirus).

Tightness saves lives

So, what did Michele and her team find?

The team found that tightness and government efficiency interacted to predict infection rates— and that this relationship strengthened with more information fed into their equations.

For the countries with inefficient governments, tightness was actually associated with slightly more infection rates. However, countries with tight cultures and highly efficient governments had significantly less infections and overall deaths.

Their algorithms revealed several other important factors that predict infections. Specifically, they discovered that developed countries with high levels of wealth inequality and older populations had the highest number of infections and subsequent deaths (which in not surprising, as we know COVID-19 is a disease that mainly kills the elderly).

To model an infectious outbreak, the team tailored the Prisoner’s Dilemma (no, this isn’t the dilemma governments faced when releasing prisoners early to prevent the pathogen’s spread. Rather, Prisoner’s Dilemma is one of game theory’s iconic strategic games).

During the early stages of the simulation, tight and loose cultures exhibited similar levels of cooperation. However, as time passed and The Sims zombie apocalypse was in full swing, big differences emerged. Automatons in tight cultures found it easier to copy each other’s cooperative behaviour— and therefore had higher rates of survival. In contrast, those in loose cultures didn’t fair so well.

Their simulation suggests that tight cultures may mount a more effective response to epidemics because people in tight cultures are more likely to conform and copy people’s survival strategies. If this is correct, tightness may only be effective when social norms championing cooperation are established early on in a pandemic. If they aren’t, tightness may not provide any additional protection.

Surviving the pandemic

As this paper yet to be published, one needs to be careful commenting on it. However, appreciating both the rigour of the research and the extraordinary circumstances we now face, drawing practical implications from their paper seems justified.

Reflecting on Michele’s grand theory, what screams out is the need for Western democracies to tighten up accordingly.

Several European countries have experienced intolerable suffering from the avalanche of coronavirus cases, and had no choice other than imposing draconian measures. Conversely, countries such as the United Kingdom have adopted a more hands-off approach— where the rules that have been put in place are more lax and less strictly enforced. Coincidently, the United Kingdom is now one of the world’s worst affected countries.

Bar a miracle, we’ll be living with the coronavirus for some time to come. For nations such as the UK to overcome the pandemic, we’ll need to tighten up our cultural practices to minimize disruption and protect vulnerable people from future outbreaks.

To dispel any misconceptions, I am not advocating for our governments to become more autocratic— far from it. Authoritarianism was controlled for in their study, which didn’t actually slow the rate of infections. While it’s important for governments to promote practices that stop the virus spreading, Michele’s team argue that heavy handed responses to the pandemic may cause irreparable harm. Also, the excessive use of force can hamper innovation— which becomes increasingly important when devising long-term solutions.

Rather, we should aspire to what Michele has coined ‘cultural ambidexterity’. That is, we should retain the positive aspects of our loose cultures— such as tolerance for diversity and greater creativity— whilst also having the flexibility to tighten up when necessary.

Think this can’t be done? Look south to Australasia.

New Zealand is one of the loosest countries in the world. Yet under Jacinda Ardern’s leadership, Middle Earth mobilised an effective response to the coronavirus early on. New Zealand now has one of the lowest death rates among Western nations, and Kiwis are even bracing themselves for coronavirus ‘elimination day’.

The tight-loose seesaw

Whether it’s business partners or family members squabbling, Michele has found clashes between people leaning tight or loose is a major source of conflict. Noticeably, ‘tight-loose’ clashes have become defining stories of the coronavirus in the UK.

Days after Boris Johnson ordered Britain to “stay at home, protect the NHS, save lives”, Derbyshire Police received a stiff telling off for using drones to shame people for visiting the Peak District (you could call this ‘meta-shaming’). On the other hand, a steady stream of social media posts complained about people flouting the rules— and the reticence of the police to enforce them.

More recently, the justifications provided for Dominic Cummings’ coronavirus road trips were frankly absurd— and have scorched political capital and damaged the public’s trust in the UK Government. Although Boris Johnson is betting this saga will blow over, this breach may undermine the restrictions in place and the next phase of the government’s strategy.

To successfully navigate the pandemic, we must ensure that the rules in place are properly and consistently enforced. However, we also need to calibrate our tightness to reflect the actual level of risk— tightening the rules when cases flare up, and relaxing them once the threat from the virus wanes.

Reopening for business

As Europe and the United States begin easing restrictions and reopening for business, risks abound.

Management gurus are purporting that the work office ‘is now dead’. Although there’ll certainly be long lasting changes to the way we work, declaring the end of the office is not clear-cut. Although the pandemic has demonstrated that whole companies can successfully work from home, there are several reasons why people will want to meet their colleagues and clients in person (at the end of the day, we are social primates).

By understanding the hidden forces of social norms, business leaders can tilt their companies towards the ideal tight-loose balance in the age of the coronavirus.

I’ll provide a couple of examples.

Before the pandemic, people who came into work sick were frequently deemed more loyal and dedicated employees (particularly in tight corporate cultures, where taking time off was seen as slacking). However, this is nonsensical. Not only does coming into work sick jeopardise your recovery and therefore productivity, it also risks spreading the illness to other employees. In the wake of the coronavirus, this social norm needs to be flipped: no more brownie points for coming into work sick, but rather ostracism for putting other people’s lives at risk.

Whilst we need to tighten up our hygiene standards, we also need looseness to foster innovative working practices. If we cannot resume business without causing a resurgence of infections, we face a bleak future of continuously stalling and restarting our economy.

A team of Israeli scientists have proposed a rather ingenious solution to this dilemma, by exploiting a key property of the coronavirus: its ‘latent period’. On average, there is a three-day window between someone being infected with the virus and actually being able to spread it to others.

The scientists’ solution is to work in two-week cycles, in a system dubbed ‘10:4’. In this arrangement, people work on the job as normal for four days straight. Once they’ve passed this latency period and are therefore possibly infectious, they then work from home in isolation for ten days. The scientists’ models suggest that this two-week working cycle can drastically reduce infection rates, causing cases to drop off a cliff.

Time will tell whether this working arrangement is actually effective. But it precisely this kind of innovative thinking that’ll help us overcome the coronavirus.

So far, the coronavirus’ sneaky strategy has paid off handsomely. However, if we can adapt our social norms and become culturally ambidextrous— tightening up our hygiene standards whilst retaining our creativity and innovativeness— we can play the virus against itself and resume some normality.


Written by Max Beilby for Darwinian Business

Article updated on the 4th June 2020.