We don’t need to understand how technology works for it to evolve

We modern humans live in a world surrounded by ever evolving technology. Whether it's the combustion engine or the modern computer, these technologies are ubiquitous and have radically altered the world we live in. What's no so obvious is how complex the technologies of traditional societies are too. Bow and arrows and clothing are just a …

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Monkeying around with market research

Despite increasing public debate over the appropriateness of sex in advertising, sexual imagery and high status individuals continue to be used by marketers to sell products. However, answering why sexual imagery has proven so influential in advertising receives conflicting answers. Social constructionists argue that these consumer preferences are primarily shaped by people's experiences within particular …

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